Veterinary equipment market seen topping $3 billion by 2030

The Business Research Company projects the global veterinary equipment and supplies market will surpass $3 billion by 2030 as pet ownership, animal health spending and new diagnostic technologies drive demand. North America is expected to lead growth, while critical care consumables remain the biggest product segment.

Why it matters: - The veterinary equipment and supplies market is heading toward faster growth as clinics, hospitals and livestock operators invest in better diagnostics, monitoring and critical care. - The segment sits inside a much larger veterinary healthcare market, so gains here signal broader spending on animal health infrastructure and technology. - The market is also becoming more tech-driven, with AI, wireless monitoring and cloud tools changing how veterinary care is delivered.

What happened: - The Business Research Company released its Veterinary Equipment and Supplies Global Market Report 2026, covering market size, trends and forecasts through 2035. - The report says the veterinary equipment and supplies market is expected to surpass $3 billion by 2030. - The broader Veterinary Medical Equipment category is forecast to reach about $5 billion by 2030, with supplies making up roughly 64% of that total. - Within the overall Veterinary Healthcare industry, projected to reach $316 billion by 2030, the segment would account for close to 1% of total market value. - North America is forecast to lead the market in 2030 at $1.5 billion, up from $1.0 billion in 2025. - The United States is projected to be the largest country market, reaching $1.4 billion by 2030 from $0.9 billion in 2025.

The details: - Rising companion-animal ownership and the trend of treating pets as family members are boosting spending on preventive care, diagnostics, surgeries and chronic disease management. - Veterinary hospitals and clinics are upgrading equipment such as patient monitoring, anesthesia, fluid management and critical care devices. - The report estimates this companion-animal trend contributes about 2.6% annually to market growth. - Higher animal healthcare spending and broader pet insurance coverage are adding another 2.4% to yearly growth, according to the report. - Investment in livestock health management is also lifting demand for modern equipment in production animal care. - Technological innovation is contributing roughly 2.3% to annual growth. - The report highlights digital imaging, portable ultrasound devices, wireless monitors, automated infusion pumps and smart anesthesia workstations. - Cloud-based software, artificial intelligence and remote monitoring systems are also helping clinics improve efficiency and update their equipment. - By product type, the market includes critical care consumables, anesthesia equipment, fluid management gear, temperature control devices, patient monitoring systems and rescue and resuscitation tools. - Critical care consumables are expected to be the largest segment in 2030 at 32% of the market, or about $1 billion. - Demand for disposable supplies in emergency and surgical settings, infection control and more intensive companion-animal care is supporting that category. - The market is also segmented by animal type, with small companion animals and large animals, and by end user, including veterinary clinics, veterinary hospitals and research institutions. - The market remains fragmented, with the top 10 companies accounting for just 4% of total revenue in 2025. - Zoetis Inc. leads global sales in 2025 with a 1% market share. - Other top companies in 2025 include Merck & Co. Inc. (MSD Animal Health), Becton, Dickinson and Company, Boehringer Ingelheim Animal Health Pty Ltd, Neogen Corporation, Covetrus Inc., Mindray Bio-Medical Electronics Co. Ltd., Midmark Corporation, Ceva Santé Animale S.A. and B. Braun Melsungen SE (B. Braun Vet Care GmbH). - The report identifies AI as a notable innovation trend, especially in hematology analyzers that speed up and improve diagnostic decisions. - In September 2024, Zoetis launched Vetscan OptiCell, an AI-driven, cartridge-based hematology analyzer for veterinary complete blood count tests. - The device uses AI-based cell classification and is designed for compact use and low maintenance. - The main growth opportunities through 2030 are critical care consumables, patient monitoring systems, anesthesia equipment, fluid management devices, temperature management gear and rescue and resuscitation tools. - Those categories are expected to add more than $1.2 billion in market value from 2025 to 2030. - Critical care consumables are forecast to add $0.4 billion, patient monitoring $0.3 billion and anesthesia equipment $0.2 billion. - The remaining categories are each expected to add about $0.1 billion.

Between the lines: - The market is fragmented enough that no single supplier dominates, which leaves room for equipment makers, software vendors and specialist distributors to compete on features and service. - The biggest growth appears to be concentrated in recurring-use products and connected devices, not just high-ticket capital equipment. - AI adoption in veterinary diagnostics suggests the sector is following a similar path to human healthcare, where automation and faster testing are becoming competitive advantages. - The report’s emphasis on pet insurance and preventive care points to a market that is less dependent on one-time purchases and more tied to ongoing treatment demand.

What's next: - The report expects continued gains in specialty and emergency veterinary hospitals, where precision monitoring and critical care tools are in highest demand. - Collaborations, product innovation and geographic expansion are likely to remain key strategies for companies trying to gain share. - North America and the U.S. are positioned to stay the largest markets through 2030 if spending and technology adoption continue at current rates. - The Business Research Company says its 2026 reports now include market attractiveness scoring, TAM analysis, company scoring matrices, Excel forecasting dashboards and market hotspot graphics.

The bottom line: - Veterinary equipment and supplies are moving from a niche support category to a growth market shaped by pet humanization, livestock health investment and AI-enabled diagnostics.